LANDING THE PLANE FOR B2B

• You have a complex sale that requires a strategy that “surrounds the decision maker” but struggle with exactly how to do that

• You have a targeting strategy and established personas which just aren’t moving the needle

• You need messaging and promotional concepts that will cut through the noise in your marketplace and get your best prospects to take notice

• Decision Pathway Conflict Mapping™: A companion to journey mapping, identifies the rational, emotional and behavioral hurdles in order of contingency to inform priority, timing and content of touchpoint and engagement decisions

• “Surround sound” targeting: Acquisition and cross-sell strategic framework that identifies roles/people in an organization who contribute to a final decision-maker’s disposition, how personal biases impact those outcomes, and strategies for engaging them through conversion

• Creative strategies: for content and promotional campaigns that move the needle

• Architect of innovative, cost-effective, ROI-producing campaigns for companies in the energy, enterprise & consumer technology/software, business services, pharmaceutical and security categories

• Expertise fusing digital and direct marketing fundamentals to drive desired prospect behaviors

• Proprietary research approaches to understanding complex sell-in environments