The course of events, technology and demographic trends impact our relationship with money. For marketing strategists, these can have profound implications on how they go to market. Hre are some examples.
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You’ve got a brilliant idea. And you’re convinced it’s going to be huuuge.
Now it’s time to convince the folks who have the money you need to fund it that it’s a risk worth taking. Learn how The Hero’s Journey and other techniques can add sizzle to your investor story.
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Everyone points to Apple as being the marketers we should all aspire to emulate. But is that reasonable?
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The ingredients of great live music also happen to be relevant lessons for marketing in the digital age -- from focusing on the experience, to improvisation, to exploiting your vulnerability. See how.
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See how the doorway effect may be influencing the manner in which people discover and engage your web site.
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