LANDING THE PLANE FOR CRYPTO, FINTECH & SAAS

• You have an amazing solution, but struggle with how to reveal just enough of your “secret sauce” to generate interest in it

• You have a demo that is the workhorse of your acquisition strategy, but it lacks drama, CRM hooks, and engagement devices to excite your prospect and your presenter

• You have a complex product that would benefit from an effective inbound (content) strategy to generate leads and sales — and don’t have the resources to do it right

• 5-point process for identifying strategies and tactics for building a narrative that defines or divulges just enough to provide the distinction and curiosity that drives response.

• Behavioral Funnel™: multi-step engagement concepts to move a prospect through a series of desired behaviors that include challenging conventions and competitors, convincing the customer of the wisdom of their choices and converting interest into sales.

• Drama Studio™ for demos: identifies opportunities to vastly improve your demo experience by injecting, at appropriate points, narrative, “peaks under the hood,” proof points and other techniques to improve engagement

• Vast experience in the space including enterprise software, consumer software, SaaS, business services, hardware, components, CE and others

• Expertise in aligning business and creative strategies, as told in Deconstructing Creative Strategy

• Numerous thought-leadership pieces in Cointelegraph, Bitcoin Magazine and others