If it’s factual. If it’s relevant. If it’s personal. If it’s believable. It’s true.

If it’s rooted in a profound consumer/customer insight. If it’s behaviorally-based and conversion-minded. If it challenges the status quo. It’s bold.

Growth-minded brands need to speak in bold truths.

Most people are exposed to around 4,000 to 10,000 ads each day. Need we say more?

It’s the first litmus test of any creative review: is there a focused message, and a visual story, told dramatically?

Without drama, you have no story.

The digitally-minded mindset obsesses over winning.

Win the search.

Win the trust.

Win over the community.

Win the moment.

Win the battle for met expectations.

Win the day, every day, and you propel your brand forward.

That’s the idea behind LandThePlane. Born from the confluence of database, direct, digital and experience marketing … combined best practices of hundreds of startup, challenger, and Fortune 1000 brands … and taking a concordant approach to incorporating behavioral economics, neuroscience, and tip-of-the-arrow sales techniques.