Do emoticons help us convey sentiment without having to put it into words? And are they sufficient to express those emotions? Some interesting studies provide clues …
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Traditional thinking around the attention-interest-desire-action “funnel” may be suboptimal in the digital age. Learn how a newer, non-linear approach may be a better way to aligning your marketing to customer journeys.
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If you’re shopping for a mattress in 2019, what is Presidents Day actually for? As the nature and function of the retail channel changes, so do the strategies for how to leverage seasonality and holidays.
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You’ve got a strategy and program baked and ready for takeoff. But does it have what it takes to land the plane?
Put your plans to the test by seeing if it checks all the boxes on our free Marketing Strategy Pre-Flight Checklist.
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Why does it often feel like it takes longer to get somewhere, than to return? Learn about “the return trip effect” and how it may impact your marketing strategy.
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May sound nuts to spend close to $200 to discover your pet’s heritage. Or is it?
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If you’re not helping your customer enjoy the anticipation of an upcoming trip, you may be missing the boat — quite literally — on the most important emotional leverage you have as a marketer.
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People often put off critical steps they should take, like preparing for retirement, because they’re too focused on the here and now vs. 20 or 30 years down the road. But what if we could help them envision that future state more clearly and dramatically?
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More and more products and services are billing in monthly recurring payments vs. one-time charges. Which means consumers may be continuously evaluating which ones are important, or not, as they pay their monthly bills. A new metric — I call share of subs — can help you hedge against being the victim of cancellation.
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Are there behavioral baselines that you should consider — even in the face of seemingly boundless data that can help target individuals into micro segments?
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Here’s a novel thought: commodity expectation bias. See how that relates to the booming direct-sales marketplace for socks and under garments.
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