Presbyopia vs. Hotel Shampoo

If you’re over the age 40 you probably have it. In fact, it’s estimated that more than a billion people worldwide struggle with it. Called presbyopia, it’s a natural outcome of aging, which results in it “getting harder to see close up, even though you can see things far away just fine,” according to WebMD.

Which makes one wonder: if so many people have difficulty seeing small type close up, why do hotel chains continue to provide items for the shower with labels that few people can read? How many times has it happened to you: you grab those individually-sized shampoo, conditioner and body gel tubes, get into the shower, then find yourself at lost to figure out which is which?

So you either exit the shower, dripping wet, in search of your glasses, or put body gel into your hair and conditioner over your body. Not a good customer experience. Not to mention the fact that it reminds you that you’re getting older.

It’s a simple problem to solve — and one that will surely endear any hotel to its age 40+ customers. Or anybody who values a simple label with readable type.

Yet another reminder that sometimes you have more to sell than what meets the eye.