Do Data, Analytics and Software Companies/Brands Struggle to Tell Their “Story?”
Weigh in and settle the score
It’s a provocative question, for sure.
Oftentimes with names people can hardly remember, and a story that’s difficult to tell, companies and brands that sell data services, analytics, or software struggle to stand out in a crowded and competitive marketplace.
Which is why many executives we’ve talked to who are not in marketing and believe they have a truly distinguished or innovative product or service to sell think their marketing may not be living up to the task.
What do you think? If you’re active in any of those categories, please join our nationwide survey. It’ll only take 3-5 minute to complete and responses will be completely anonymous.
The results of the survey will help inform a 6-part series looking at the challenges of marketing products and services that defy easy explanation, visualization, or competitive disclosure … along with thought-provoking ideas for overcoming those challenges:
Part 1: The Secret Sauce Conundrum
Part 2: The Simple vs. Sophistication Struggle
Part 3: Living in the Ether
Part 4: Design Thinking for Geeks
Part 5: Storytelling: Changing the Playbook
Part 6: Conclusion & Call To Action: Forward Thinking
To get the full series in your inbox, as well as other LandThePlane blog updates, please subscribe here …