Do We Need Geodemographic Clusters Anymore?

Cluster-based segments (or referred by some as “geodemographic systems”) from products such as Prizm (Nielsen), PersonicX (Acxiom) and Mosaic (Experian) were once an essential tool in targeting. But in face of increasingly better targeting options at the individual level, were does household-level targeting fit in? Find out here.

Rich FeldmanOctober 30, 2018segmentation, analytics, data, geo-demographic clusters, marketing, database, prizm, personicx, mosaicComment

Let’s have a productive, informative, friendly conversation. Really.

Let’s have a productive, informative,
friendly conversation. Really.