You’ve got a strategy and program baked and ready for takeoff. But does it have what it takes to land the plane?
Put your plans to the test by seeing if it checks all the boxes on our free Marketing Strategy Pre-Flight Checklist.
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People often put off critical steps they should take, like preparing for retirement, because they’re too focused on the here and now vs. 20 or 30 years down the road. But what if we could help them envision that future state more clearly and dramatically?
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Here’s a novel thought: commodity expectation bias. See how that relates to the booming direct-sales marketplace for socks and under garments.
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Many tech, data and analytics companies have a great product/service but struggle mightily to market it. At the heart of the issue: just how much of their “secret sauce” is required to be revealed to make the strongest case?
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Cluster-based segments (or referred by some as “geodemographic systems”) from products such as Prizm (Nielsen), PersonicX (Acxiom) and Mosaic (Experian) were once an essential tool in targeting. But in face of increasingly better targeting options at the individual level, were does household-level targeting fit in? Find out here.
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