Don't Launch a New Strategy Without It

You’ve got a strategy and program baked and ready for takeoff. But does it have what it takes to land the plane?

Put your plans to the test by seeing if it checks all the boxes on our free Marketing Strategy Pre-Flight Checklist.

Rich FeldmanFebruary 4, 2019marketing, strategy, planning, advertising

What’s Fueling the “Revolution” in Undergarment Marketing

Here’s a novel thought: commodity expectation bias. See how that relates to the booming direct-sales marketplace for socks and under garments.

Do Data, Analytics and Software Companies/Brands Struggle to Tell Their “Story?”

Many tech, data and analytics companies have a great product/service but struggle mightily to market it. At the heart of the issue: just how much of their “secret sauce” is required to be revealed to make the strongest case?

Let’s have a productive, informative, friendly conversation. Really.

Let’s have a productive, informative,
friendly conversation. Really.