Posts in marketing

New ways to see the stranger in ourselves

People often put off critical steps they should take, like preparing for retirement, because they’re too focused on the here and now vs. 20 or 30 years down the road. But what if we could help them envision that future state more clearly and dramatically?

marketingRich FeldmanJanuary 2, 2019behavioral economics, marketing, financial services, consumer psychology

What’s Fueling the “Revolution” in Undergarment Marketing

Here’s a novel thought: commodity expectation bias. See how that relates to the booming direct-sales marketplace for socks and under garments.

marketingRich FeldmanNovember 14, 2018behavioral economics, consumer psychology, affordable luxury, marketing, advertising

Let’s have a productive, informative, friendly conversation. Really.

Let’s have a productive, informative,
friendly conversation. Really.