affordable luxury — Not your run-of-the-mill marketing thought leadership — LANDTHEPLANE

Posts tagged affordable luxury

What’s Fueling the “Revolution” in Undergarment Marketing

What’s Fueling the “Revolution” in Undergarment Marketing

Here’s a novel thought: commodity expectation bias. See how that relates to the booming direct-sales marketplace for socks and under garments.

marketingRich FeldmanNovember 14, 2018behavioral economics, consumer psychology, affordable luxury, marketing, advertising