Many tech, data and analytics companies have a great product/service but struggle mightily to market it. At the heart of the issue: just how much of their “secret sauce” is required to be revealed to make the strongest case?
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I can’t tell the hotel shampoo apart from the conditioner without my glasses. So in the name of a better customer experience, why don’t more of them make it easier?
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Cluster-based segments (or referred by some as “geodemographic systems”) from products such as Prizm (Nielsen), PersonicX (Acxiom) and Mosaic (Experian) were once an essential tool in targeting. But in face of increasingly better targeting options at the individual level, were does household-level targeting fit in? Find out here.
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So you don’t want desert … until someone else at the table says he/she does. There’s an interesting lesson in behavioral economics behind this phenomena.
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Let’s have some fun while we follow along a family’s day and the conflicts that abound.
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